Category: Marketing Strategy

2 articles

Advanced techniques, market analysis, and campaign planning necessary to successfully promote products and services and achieve business objectives.

The Power of Intent-Based Marketing Funnels

The Power of Intent-Based Marketing Funnels

Shift from spray-and-pray marketing to precision. Learn how to map content and campaigns to specific buyer intent stages (TOFU, MOFU, BOFU) to increase conversion rates and optimize your ad spend.

Waikiki Leads
Waikiki Leads
December 16, 2025
Mastering SEO for Voice Search and Semantic Queries
Marketing Strategy

Mastering SEO for Voice Search and Semantic Queries

Future-proof your SEO strategy. Learn how to optimize content for conversational voice search and semantic queries, focusing on intent, featured snippets, and structured data markup.